Online book tour an online book tour is always much more economical than a live book tour, and is a great way to partner with other authors, bloggers, and content creators. A marketing plan is all encompassing, so its best to start with the basics, including defining your market, identifying your customers or target audience, identifying your. And photo books are among the most popular books on the bookstore. Marketing your book at the mit press we pride ourselves on the professionalism and the creativity of our team. Leave a stack of these at the cash register counter of a nearby bookstore and watch your book sales pile up.
The nonfiction book marketing plan is loaded with proven and effective tactics to make the marketing journey a bit easier and a lot more effective. The marketing plan encompasses all aspects in the life of your book, from the first inspirational idea for your book to the last promotional effort youll make. Make it easy for your target readers to find your book by categorizing it strategically on amazon. Speaking of your pricing strategy, thats something else your market research will help you determine. Online and offline promotion strategies to build your audience and sell more books by stephanie chandler after finally getting a book published, many authors find that the hardest part wasnt actually writing the book or getting it into print. The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and seo value.
When to start marketing your book and how to balance your time. Finally, consider your marketing plan not as a quick route to a blockbuster, but as a longterm strategy aimed at building a steady market for your book and other products for many years. Attract readers with a great book sales description. You dont have to spend a lot of money, and a reputable publisher wont ask you to pay them to market your. Marketing plan align your book to a strategy and help keep you focused.
This guide will walk you through the 5 most successful steps to marketing your book. How to create the ultimate book marketing plan free. Marketing your book for selfpublishers and indie authors. A book marketing plan is a blueprint for selling your book. The blurb bookstore that you see here has thousands of titles, and its growing. Then you promote your book and your topic just to them. Book marketing plan the definitive checklist book launch. This will be a book i have read myself and seen to be worthy of your time, money and energy. This post also comes with a free downloadable checklist to help you promote your book. This ensures you minimize marketing costs since by adopting the plan, you concentrate your marketing plan on the specified segment of the market. Maybe you should create your own social media pages, check with your local coffee shop to see if they will let you sell a few books, get a booth at a farmers market, or do a book event. Having seen and been involved in so many book launches ourselves, we know what works and what doesnt when it comes to book marketing well walk you through a playbyplay of exactly what you need to do so that your readers can find your book and buy it. Another important element of your book marketing plan is to set. If your marketing plan is too extensive, then the editor probably wont take it too seriously.
Amazon is the 800pound gorilla of online book marketing. I just published my first and probably last book, seasons of the heart. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. Our 5step book marketing guide can increase your books success, helping you to generate buzz, make connections in the industry, and break into foreign markets. Most authors spend 80% of their time writing a book, but only 20% preparing to market their book. To show you how confident i am in this template, click here to download the first page as a sample for free. Congratulations, now youre a selfpublished author with your book floating around in. When setting up your book through their kdp interface, youll establish your metadata, which is just data about your book. Understand your competition and the advantages your book offers. If you want your blurb book to reach a wider audience than just your personal friends and networks and you want the chance to possibly make a little money from your book, you can add it. Filed in marketing your book by erika bennett on august 29, 2019 0 comments the thought of branding and marketing yourself as a personlet alone a writercan feel like a challenge. Youll be one huge step closer to having a successful book. The following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. Hi ravi thank you so much for your honesty and tothepoint advice on marketing your book in this article.
My wall street journal colleague adam najberg wrote a thriller set in china and tried publishing it himself. Also, use these as handouts at your next booksigning event, or give them out to family, friends and colleagues. Includes tips on building mailing lists, running promotions and advertising. The marketing team at stanford is the conduit that places your book with retailers, libraries, academic conferences, and other key influencers crucial to publicizing and selling your book.
Five critical elements for your christian book marketing plan. Give away printed and physical materials postcards, bookmarks, posters, business cards to put your name out there. If youve dreamed of having your book in bookstores, enrolling in the traditional distribution program at mill city press, where your book marketing plan for distribution will be presented to book retailers and wholesalers, is a great first step but enrollment in traditional distribution doesnt guarantee your book will be picked up. Marketing tactics are the strategic actions that direct the promotion of a product or service to influence specific marketing goals. While you can carry out your marketing plan yourself, you may want to work with a marketing company, which is covered in using a publicitymarketing company.
Be sure to write a plan that you will put into action. Make sure your book description is a least 100 words and includes genre specific words that people will be search for. This book blog may become the basis for the second edition of your book. She goes ten steps beyond that and provides you with contacts and links to sites that offer author interviews. If youre sure your book is marketready, sit down with a pen and paper, or open up your favorite word processor and get ready to type. Speaking of email, newsletter lists that the author develops and owns can have a significant impact on sales and word of mouth. Before you sign up for a book event, consider the costbenefit balance, your marketing goals, how much exposure andor book sales you can realistically gain, the total cost for the event dont forget to include the cost of a booth, an attractive display, food, travel expenses and lodging and if the event will truly reach your target audience. A sample marketing plan small publishers have a limited budget for marketing, and every dollar has to have impact. To help readers find the books they like, amazon provides a host of book categories and subcategories, distinguished by genres and subgenres, each with its own bestseller list. Congratulations, now youre a selfpublished author with your book floating around in the world.
The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. With social medias continued growth, however, its easier than ever to create and cultivate your online persona. Nor are content types specific to a single marketing tactic. Without promotion, nobody will know your book is there. We combine the capacities of a traditional, large university press with the international reach, technological sophistication, and brand recognition of a larger commercial house. Your super sticky book marketing plan, letofsky doesnt give you vague instructions like submit for author interviews. A powerful day to day proven strategy to implement, maximize exposure and explode sales of your book. Reviews are important to selling your book, because some readers will ignore books that dont have. A collection of poetry of my late mothers poetry collection of over 300 poems she composed during her lifetime and am trying to learn what really does and. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. Marketing your christian book book marketing xulon. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. Identify your future readers so you can find the right way to reach them.
How to create a marketing plan for your bookbefore its. Because there are many different ways to promote a book, and authors have limited time and budgets, its important to put together a written book marketing plan and prioritize your book promotion tasks. Well, soandso said 99 cents is the best price, is a stupid reason to price your ebook, for example, at 99 cents. As you create your marketing plan, keep in mind that you are not expected to do it all. Develop your own unique book marketing plan establish authority in your field for your subject matter build an effective website and leverage the power of blogging. It specifies the particular readers that you desire to sell your book to. Your book marketing plan for distribution setup guide. After that just follow the plan, make adjustments when necessary, and listen to your readers. Be wary of marketing consultants who offer to help you market your book for a fee. Plan a book cover reveal with my street team members. Part 1 june 28, 2016 debasree ghosh archway publishing, book marketing, marketing, selfpublishing leave a comment this blog is by archway authors for fellow authors, giving them the opportunity to share stories and perspectives about their individual selfpublishing journeys. Choose the right categories and keywords for your book. Every weeks episodes of authors crib digest will feature the book of the week. Distinguish specific groups of readers most likely to buy your book.
Every marketing plan is different, but here are the nuts and bolts of what should be included. It can be a single piece of paper, it can be a complex spreadsheet or a powerpoint. If you want your blurb book to reach a wider audience than just your personalfriends and networks and you want the chance to possibly make a little moneyfrom your book, you can add it to the blurb online bookstore. Create a book marketing plan that sells books by dana lynn smith. Preplan and book your travel itinerary make sure all of your plane tickets, hotels, and local transportation are all booked well in advance, and are well organized. You, the author, should assist in the marketing of your book in some way. A comprehensive book marketing plan would include timelines and budgets. A simple marketing plan outline for indie authors the. The worst thing you can do is price your book on whim. It will help you make use of productive marketing methods thus ensuring you realize high quantities of sales. That is the first, most essential step to marketing your book. The possibilities are endless if youre willing to put the work in. A book blog, in which you write updates, corrections, errata and respond to reader comments and suggestions.
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